Cambrient Wins Toyota Automark
In what I think was a pretty spectacular fashion our sales
team, led by our MD Kevin Lourens, won the business to redevelop the Toyota
Automark site and rollout a comprehensive digital marketing strategy
around the offering. This deal is important to us in a number of respects, but
mainly in that it's our first major "win" under our new positioning as a
results-oriented digital marketing agency; and that we successfully unseated a
very experienced and well-established incumbent, who are in fact part of the
Above the Line agency group that has held the Toyota account for over 20
years.
We are quite definitely going to stir things up as we feel
this site is hugely underperforming. We know the used car online business pretty
well after our work for Barloworld Motor in recent years, so expect to see some
cool stuff at www.automark.co.za in the
near future.
And needless to say, our plans don't stop
there...
